Privacy and Cookies Policy

1. PRIVACY POLICY

Last update: 24/03/2025

1. Introduction

RGB Lab Assessoria Empresarial LTDA, registered under CNPJ nº 31.299.024/0001-17, headquartered in the State of São Paulo, Brazil, values your privacy.
This Privacy Policy describes how we collect, use, store, and protect your personal data, in accordance with Brazil’s General Data Protection Law (LGPD – Law nº 13.709/2018) and the General Data Protection Regulation (GDPR – EU 2016/679).

By using our website (https://rgblab.com.br), you agree to the terms of this Privacy Policy.

2. Who We Are

We are RGB Lab Assessoria Empresarial LTDA, a company specialized in marketing, advertising, website development, automation, and digital solutions. We act as the Data Controller of the personal data collected through our website and digital platforms.

3. Personal Data We Collect

3.1 Data Provided Directly by the User:

• Full Name

• E-mail Address

• Phone Number

• Company Name

• Job Title

• Any additional information you provide through our contact form.

3.2 Data Collected Automatically:

• IP address

• Browser and device type

• Geolocation data

• Pages visited on the website

• Session duration

• Cookies and online identifiers (Google Ads, Meta Ads, TikTok for Business, LinkedIn Ads)

4. Purpose of Data Processing

We process your personal data for the following purposes:

• To respond to your inquiries and provide personalized commercial proposals.

• To run marketing and remarketing campaigns through custom audiences on:

  • Google Ads

  • Meta Ads (Facebook and Instagram)

  • TikTok for Business

  • LinkedIn Ads

• To comply with legal and regulatory obligations.

• To analyze website usage and improve the user experience.

• To ensure security and prevent fraud.

5. Legal Basis for Data Processing

We process your data based on your explicit consent, in compliance with LGPD and GDPR.
In some cases, we rely on our legitimate interest, for security purposes and service improvement.

6. Sharing of Personal Data

We do not share your data with third parties, except when necessary to:

• Create custom audiences and run ad campaigns on:

  • Google Ads

  • Meta Ads (Facebook and Instagram)

  • TikTok for Business

  • LinkedIn Ads

These platforms process your data according to their own privacy policies and may transfer data to servers outside your country.

7. International Data Transfers

Your personal data may be transferred and processed in countries outside of Brazil and the European Union, such as the United States and Singapore, where some of our service providers are located.
We ensure that all transfers comply with LGPD and GDPR, using appropriate safeguards, such as Standard Contractual Clauses.

8. Data Retention and Storage

We store your personal data indefinitely, or until you request deletion, to fulfill the purposes described in this policy.
Your data is securely stored on servers protected by technical and administrative security measures.

9. Data Subject Rights

You have the right to:

• Confirm whether we process your data and access your personal data.

• Correct incomplete, inaccurate, or outdated data.

• Anonymize, block, or delete unnecessary or excessive data.

• Request data portability to another service provider.

• Request deletion of data processed with your consent.

• Be informed about data sharing.

• Withdraw your consent at any time.

• Object to data processing that violates applicable laws.

To exercise any of these rights, please contact us at dpo@rgblab.com.br.

10. Security Measures

We adopt technical and organizational measures to protect your data from unauthorized access, destruction, loss, alteration, or unlawful processing.
Some of the measures we take include:

• Data encryption (when applicable).

• Restricted access to personal data.

• Continuous monitoring and auditing.

11. Use of Cookies and Similar Technologies

Our website uses cookies to:

• Ensure proper website functionality.

• Analyze user behavior through Google Analytics.

• Personalize ads through custom audiences on Google Ads, Meta Ads, TikTok for Business, and LinkedIn Ads.

You can manage your cookie preferences through the consent banner.
Check further below on this page for more details in our Cookie Policy.

12. Changes to this Privacy Policy

We may update this Privacy Policy periodically. We recommend reviewing it regularly.
If we make significant changes, we will notify you through the website or by e-mail (when applicable).

13. Contact

For further information or to exercise your data protection rights, contact our Data Protection Officer (DPO):
📧 dpo@rgblab.com.br
📍 RGB Lab Assessoria Empresarial LTDA
CNPJ: 31.299.024/0001-17
São Paulo, Brazil